We got acquired! Crescent Health gets acquired by Better Up

Being a digital health advisor, my first acquisition and the power of sleep

Being a sleep coach/ lifestyle medicine doctor at Crescent and also a digital health advisor for the start up I am delighted with this news. Better up is a human transformation company that drives peaK performance.

Josh and Jason the co-founders were incredible to work with with relentless commitment to the mission and innovative thinking throughout. A big congrats to the crescent health team!

I joined Crescent in early 2022 and began with taking sleep clients and learning how to optimise their sleep and health based on their sleep data often from the Oura ring combined with using behavioural change strategies to help optimise their sleep. It was amazing to work with the team as we developed the product and to be able to iterate quickly. Just before the acquisition Crescent Health began to incorporate AI coaching intro the app which was super exiting. All hands meeting were always fun with breathwork/ meditation at the end as a steak the embodied the start up itself.

I am lucky to have been a part of the journey with Josh, Jason and Lauren and have learnt a lot from some excellent individuals. The mission was clear and hopefully it will continue under Better Up.

Sleep is the key to longevity and our daily health. We know the dangers of sleep deprivation and I really believe we need to be able to optimise our health in order to perform better. Most of my clients were entrepreneurs who wanted to improve their sleep and I had some fascinating consults with them.

Being a Digital Health advisor to several start ups has taught me a lot as I evolve into clinical product management. My journey began 6 years ago with Owaves which focused on mental health and circadian science and has continued ever since. I love working with founders and believe every team needs medical input from a clinician that has experience in tech.

The story of Crescent Health from the founders-

Crescent is a startup that was founded to help people improve their sleep and unlock their potential. It began as an academic research project by Josh and Jason on sleep improvement and wearable data and evolved into a leading company in sleep health and digital coaching. After three years of helping their members transform their lives through better sleep, Crescent has been acquired by BetterUp, a human transformation company that provides coaching and content to drive peak performance. Crescent will work closely with BetterUp to integrate their digital sleep health coaching. AI integration and behavior change experience into the BetterUp platform, with the goal of expanding access to quality coaching and improving the lives of people across the globe.

I truly believe the future of health is preventative (sleep, nutrition, exercise and stress management) Data driven (using wearables) and centred around personalised behaviour change strategies (delivered by humans and AI).

I love advising start ups in the digital wellness space and encourage founders to reach out if they would like me on board.

Looking forward to see crescent health keep growing under Better up! Also made some life long friends along the way. Another congrats to Jason and Josh!