Human Behaviour Club- Clubhouse

'Silicon Valley is a mindset not a location'

I first became interested in Behavioural Economics during my year at Imperial College Business School when I got to study nudge theory and Thaler’s work as applied to healthcare.

As I got entrenched in the world's of tech and lifestyle medicine I realised that behaviour underpins everything we do and dived into the literature on decision science, on how we can form healthy habits and how modern technology such as social consumer apps utilise our reward systems to get us hooked.

Being on Clubhouse I have been able to interact with many great health and tech minds situated in the Bay Area as well as have in depth discussions on how we can use tech to optimise health. The pivotal feature in these conversations have been are consumer adoption and methodology to enable behaviour change through UX/UI design and neuromarketing.

Other interesting topics have revolved around mental health with Tim Ferriss, investing with Zach Coelius and in depth discussion on the new Amazon Halo (new feature being emotion/mood sensing through voice) with Jeremiah Owyang.

‘New ideas in psychology, cognitive science, behavioural economics, law, and medicine take a new look at risk, decision-making, and other aspects of human judgment and how and why we buy, act and really think and behave and these are now reaching the mainstream.’

This has led me to start the Human Behaviour Club and Human Behaviour Show 7 pm ET to discuss a wide range of topics with my co-hosts-

Pooja S @themarketinggeek - A VP of growth who applies behavioural science to SaaS and DTC e-commerce

Sep Norouzi @sepnorouzi- Product and Growth at Spotify with an interest in product strategy and human behaviour

Sheila Bhardwaj @sheilabhardwaj- Partnerships at Snapchat with an interest in neuroscience as well as physical and mental health

Emily Campbel @elou - VP Product and Design at Bookclub and interest in mindful leadership

Mike MacCombie @MikeMacCombie - Investor at ff Venture Capital with an interest in behaviour science and community

Humaira Khan @humairawins- Founder of remote work talent platform useWalzay with previous experience in various marketing positions

Anne- Laure Le Cunff @anthilemoon - founder ness labs, ex google, neuroscience at Kings College London with an interest in metacognition

We will look to explore the following topics on the show-

•Habit building (routine, forming habits…has a personal and product lens)

•cognitive science (mental models, decision making principles)

•neurology and foundations (health, neuromarketing, books to read)

•environmental and social triggers (COVID, relationships, trends)

•theory in application (tech applications, consumer products, audience building)

•behavioral economics (impact on economic and social systems)

Clubhouse is still in private beta with less than 10000 users and therefore I will try and summarise every week’s show on here.

Sohaib Imtiaz @digitald0ctor

If any guests are interested in featuring please contact and all feedback and suggested topics are welcome.